Cookie Policy

Last Updated: February 21, 2026

1. Introduction

This Cookie Policy explains how ItWillTell Private Limited ("we," "our," or "us") uses cookies and similar tracking technologies on our AI-powered steel price forecasting platform. This policy complies with the Digital Personal Data Protection Act, 2023 and other applicable Indian data protection laws.

By continuing to use our website and services, you consent to our use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us recognize your device and remember information about your visit, such as your preferred language and other settings.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They include:

• Authentication cookies: Keep you logged in to your account
• Security cookies: Protect against cross-site request forgery (CSRF)
• Session cookies: Maintain your session state during your visit
• Load balancing cookies: Ensure optimal server performance

3.2 Functional Cookies

These cookies enhance your experience by remembering your preferences:

• Language preferences: Remember your selected language
• Theme settings: Store your dark/light mode preference
• Dashboard layout: Remember your customized dashboard settings
• Notification preferences: Store your alert and notification settings

3.3 Analytics Cookies

These cookies help us understand how you use our platform to improve our services:

• Usage analytics: Track page views, feature usage, and user interactions
• Performance monitoring: Monitor platform performance and identify issues
• A/B testing: Test different versions of features to improve user experience

3.4 Marketing Cookies (Optional)

These cookies are used only with your explicit consent for marketing purposes:

• Advertising cookies: Show relevant advertisements based on your interests
• Social media cookies: Enable sharing on social media platforms
• Remarketing cookies: Show targeted ads on other websites

4. Cookie Duration

5. Third-Party Cookies

We may use third-party services that set their own cookies. These include:

• Google Analytics: For website analytics and performance monitoring
• Payment Processors: For secure payment processing (Razorpay, PayU)
• Cloud Services: For hosting and content delivery (AWS, Cloudflare)
• Support Tools: For customer support chat functionality

These third parties have their own privacy policies and cookie practices. We recommend reviewing their policies for more information.

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences by cookie category
• Change your preferences at any time through the cookie settings

6.2 Browser Settings

You can also manage cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions

7. Impact of Disabling Cookies

Disabling certain cookies may affect your experience:

• Essential cookies: The website may not function properly
• Functional cookies: You may need to re-enter preferences each visit
• Analytics cookies: We cannot improve our services based on usage data
• Marketing cookies: You may see less relevant advertisements

8. Mobile App Tracking

Our mobile applications may use similar tracking technologies including:

• Device identifiers for analytics and crash reporting
• Local storage for app preferences and offline functionality
• Push notification tokens for sending alerts

You can manage these through your device settings or app permissions.

9. Data Protection and Security

We implement appropriate security measures to protect cookie data:

• Secure transmission using HTTPS encryption
• HttpOnly flags to prevent JavaScript access where appropriate
• Secure flags for cookies transmitted over secure connections
• Regular security audits and vulnerability assessments

10. Compliance with Indian Laws

Our cookie practices comply with:

• Digital Personal Data Protection Act, 2023
• Information Technology Act, 2000 and IT Rules
• Consumer Protection Act, 2019

11. International Transfers

Some cookies may involve data transfers to countries outside India. We ensure adequate protection through:

• Standard contractual clauses
• Adequacy decisions by Indian authorities
• Your explicit consent where required

12. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes through:

• Email notifications to registered users
• Prominent notices on our website
• Updated cookie consent banners

13. Your Rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Know what cookies we use and why
• Withdraw your consent at any time
• Request deletion of cookie data
• File complaints about our cookie practices

14. Contact Information

For questions about our use of cookies or to exercise your rights, contact us at: